Aug 22, 2022
Leadership
Diversification and Focus: Conflicting Forces or a Strategic Match?
How can we reconcile the tension between a company’s desire to diversify and its need to stay focused - and could people be the key to solving it?
KUEEZ BLOG
August 17, 2026
Leadership
How premium publishers rebuild growth in the post-organic web
Publishers have played defense for years as the foundation behind their growth rapidly changes. Now there's a new way forward: buying traffic safely, without being flagged as MFA.
Aug 5, 2026
Leadership
AI Search Is Pushing Publishers Toward a New Business Model
Kueez CRO, Ziv Mishan : argues that despite AI search reducing organic traffic, publishers can achieve sustainable growth by adopting responsible paid audience acquisition strategies that prioritize user experience, content alignment, and organic credibility.
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April 24, 2026
Performance
Our 3 Main Takeaways from the first big sales event post Amazon’s new reporting rollout
When Amazon's reporting overhaul hit days before the Big Spring Sale, we turned the disruption into a competitive edge - and the results speak for themselves.
Apr 15, 2026
Leadership
The internet didn’t evolve, it broke
AI and zero-click search have already broken the old organic-traffic model, forcing publishers to either master profitable paid traffic or partner with someone who has
March 13, 2026
News
Amazon’s New Reporting Changes: What It Means for Your E-com Revenue
Amazon changed the rules - here’s what publishers need to do next
Dec 15. 2025
Strategy
Reinventing the revenue river: a conversation with Kueez’ Ziv Mishan
In this Q&A, Rob Beeler joins with Ziv Mishan, Kueez CRO, to unpack that challenge. Together, they explore what happens when a publisher’s “main river” begins to dry, how to identify and activate underutilized assets, and which strategic moves publishers should make before crisis forces their hand.
Dec. 11, 2025
Strategy
Revenue Diversification for Publishers
Relying on a single revenue stream is no longer sustainable for publishers. Revenue diversification is essential to reduce risk, offset traffic and CPM pressure, and build long-term resilience.
Feb. 14, 2025
Measurement
KPI Mythbbusting - AdTechX Lecture
Why relying on certain KPIs can be misleading
Jun 12, 2023
News
Kueez on cloud 9 with inclusion in Israel’s 10 fastest-growing companies
Kueez was named one of Israel’s 10 fastest-growing companies by Globes and Statista.
Jun 15, 2024
Measurement
The Surprising Truth About CPMs: Why Low Can Mean High Performance
Why low CPMs can actually mean higher performance
Apr 11, 2024
Leadership
Beyond Unique Demand: Resellers, Identity & Revenue Shifts
Can unique vlaue be more than just unique demand?
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