KUEEZ BLOG

Publishers have played defense for years as the foundation behind their growth rapidly changes. Now there's a new way forward: buying traffic safely, without being flagged as MFA.

Kueez CRO, Ziv Mishan : argues that despite AI search reducing organic traffic, publishers can achieve sustainable growth by adopting responsible paid audience acquisition strategies that prioritize user experience, content alignment, and organic credibility.

When Amazon's reporting overhaul hit days before the Big Spring Sale, we turned the disruption into a competitive edge - and the results speak for themselves.

AI and zero-click search have already broken the old organic-traffic model, forcing publishers to either master profitable paid traffic or partner with someone who has

Amazon changed the rules - here’s what publishers need to do next

In this Q&A, Rob Beeler joins with Ziv Mishan, Kueez CRO, to unpack that challenge. Together, they explore what happens when a publisher’s “main river” begins to dry, how to identify and activate underutilized assets, and which strategic moves publishers should make before crisis forces their hand.

Relying on a single revenue stream is no longer sustainable for publishers. Revenue diversification is essential to reduce risk, offset traffic and CPM pressure, and build long-term resilience.

How can we reconcile the tension between a company’s desire to diversify and its need to stay focused - and could people be the key to solving it?

Why relying on certain KPIs can be misleading

Kueez was named one of Israel’s 10 fastest-growing companies by Globes and Statista.

Why low CPMs can actually mean higher performance

Can unique vlaue be more than just unique demand?