Quick Summary
Between January and April 2026, Publift grew its revenue from Kueez demand by 139.7%. The growth was driven by yield, not volume alone: RPM rose 18.7%, so every ad request is now worth more. In privacy-first environments, cookieless RPM grew 59% and cookieless revenue more than doubled, up 105%. The results came from four things working together: a daily operating rhythm, supply path optimization, real-time quality controls, and request-level enrichment.
The Story
In just over a year, Publift’s disciplined approach to supply quality, paired with Kueez’s demand and enrichment capabilities, turned Kueez-enabled inventory into a strong, high-yielding revenue source.
By focusing on Publift’s best-performing inventory, enriching every relevant request and optimizing the path to demand, revenue from Kueez demand more than doubled and RPM rose. That reflects a higher value per ad request, not simply more of them. The same approach also strengthened cookieless monetization wherever Kueez demand was active.
How We Did It
Daily operating rhythm
Kueez and Publift operate as one team, reviewing and optimizing performance every day, with monthly check-ins and quarterly reviews on top. Issues get caught in hours, and opportunities get acted on right away.
Supply path optimization
Kueez optimizes across eligible Publift inventory, prioritizing the strongest-performing paths and trimming the weakest. This was refined steadily through 2025 in line with SPO best practices, so demand spends with more confidence.
Responsive quality controls
Kueez enforces Publift’s quality standards in real time, keeping supply consistently high quality and keeping demand confident in what it buys.
Request-level enrichment
Every request reaches demand carrying richer signals and context that raise its value. This is the engine behind the yield gains.
The Results
Primary result: revenue more than doubled, driven by yield
Between January and April 2026, revenue from Kueez demand grew 139.7%, and RPM rose 18.7%. Each ad request is now worth more on average, alongside a substantial increase in request volume.
Metric (Kueez-enabled inventory)ChangeWhat it meansPublisher revenue+139.7%More than doubledRPM (yield per 1K ad requests)+18.7%Each ad request worth more
Secondary result: stronger cookieless monetization
Within Kueez demand, request enrichment and supply path discipline supported performance in privacy-first, cookieless environments. Cookieless RPM grew 59% and cookieless revenue more than doubled, up 105%, with RPM gains led by iOS (+40%) and macOS (+102%).
Cookieless metric (Kueez channel)ChangeWhat it meansCookieless RPM+59%Privacy-first, still performingCookieless revenue+105%More than doublediOS RPM+40%Strong cookieless gainsmacOS RPM+102%Roughly doubled
These figures track growth on Kueez-enabled inventory and do not represent Publift’s total cookieless monetization performance.
Why Publift Stands Out
- Premium yield performance: Publift’s supply consistently commands some of the strongest demand response in Kueez’s network, a reflection of the quality behind its inventory.
- Trusted at scale: Relied on by a large portfolio of publishers to grow their revenue.
- Professional and reliable: A steady, communicative partner that makes joint optimization easy.
- Quality-led: Focused on higher-value monetization across the portfolio.
Looking Ahead
The momentum is still building, and the best results are still ahead. Kueez and Publift are committed to growing this partnership and driving even stronger performance over the long run.
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