This article was originally posted o Google Ads Developer Blog, July 12, 2023
We’re proud to share Kueez’s success story of using the Google Ads API with Performance Max to grow ROAS for partners by 20%!
Here are the highlights:
- Kueez leverages Google Ads to drive platform ad views from high-quality and engaged traffic across their portfolio of publisher partners, and owned and operated websites.
- Using the power of Google Ads API, Kueez implemented Performance Max campaigns to broaden their reach, and attract additional audiences that exhibit similar or better conversion rates than they had before using Performance Max.
- Within 45 days of activating Performance Max campaigns, Kueez achieved an increase of over 50% engaged visits at a similar CPA, and drove +20% ROAS.
Where can I learn more?