An open-source library offering end-to-end header bidding solutions for publishers.
TAM
A header bidding platform that gives publishers access to wide demand from Amazon Transparent Ad Marketplace.
Google OB
A server-side unified auction managed by Google that allows supply-side platforms and ad exchanges to be in the running with Google AdX for impressions.
PMP
Advertisers get the "First Look" feature to bid the negotiated prices for ad requests before they go to an open auction.
oRTB
A protocol created by IAB member companies to automate ad inventory selling. The protocol offers open standards for cooperation between the demand and supply sides under RTB.
Instream Video
Ads served in line with existing video content on your page and can appear before, during, or after playing a video.