Kueez is a global content platform with more than 60 websites. Kueez’s technology platform serves over 4 billion impressions per month in multiple languages and regions, improving the entire publishing cycle, helping publishers to succeed and advertisers to reach their KPIs.*
Analysis of Kueez’s reseller model highlighted areas for improvement in supply path optimisation (SPO) and win rates that would result in higher revenues across their 60+ owned and operated websites. The reseller model was time-consuming meaning that there was a gap in the team’s capacity to strategically optimise content.
In addition, Kueez identified that the deprecation of third-party cookies created a need for a technology partner that could increase audience addressability, and therefore revenue, via identity solutions.
Kueez selected PubMatic as their technology partner of choice to address these challenges and meet their business objectives of transitioning to a direct partnership model, increasing programmatic revenue and eCPMs, and improving the quality of advertising at scale.
BOOST IN VIDEO
eCPM PER PLAYER LOAD**3
*Source: Kueez internal data
**Since moving from reseller model to direct partnership with PubMatic
1Based on PubMatic data
2Based on data from Kueez’s ad server combined with Kueez internal data
3Based on Kueez internal data & Kueez video player vendor data