Online publishers expand reach and grow readership with Kueez technology

Kueez is shaping the future of publishing technology with infrastructure originally built to grow their online publishing business and quickly expanded to serve niche content publishers. Kueez technology is integrated with the Twitter Ad platform through the Twitter Ads API. This connection provides online publishers the tool sets they need to manage multi-lingual campaigns on Twitter at scale. Publishers rely on Kueez to expand reach and grow user engagement.

Web traffic from Twitter campaigns generated:

+10 M

Monthly user sessions

+7%

Greater ad viewability than benchmarks

5 minute 40 second

Average user session

The Challenge

Develop and improve tools for publishers that unify the workflow of content creation, distribution, promotion, and campaign insights.

The Strategy

Kueez identified Twitter as a multi-lingual growth driver for their online publishers. The public nature of Twitter enables organic engagement and paid promotion to scale targeted audiences with high-impact. By integrating Kueez technology with the Twitter Ads API, many publishers using Kueez's platform could choose to buy Twitter media, many for the first time, to grow followers and readership of their content.

"Twitter’s audience is super-engaged. With the right creative, online publishers are able to amplify their messages, increase engagement, create conversations, and scale across geographic territories."

 Shahaf Kimhi, COO, Kueez

The Results

Kueez and publishing partners' mix of engaging content is delivering results on Twitter. An average user session from Twitter is 5 mins and 40 seconds, and exceeds competitive benchmarks. With the right blend of publisher capabilities, targeted audiences and advertising tools, Kueez publishers are scaling their efforts quickly while maintaining profitability. Twitter and the Twitter Ads API integration continues to be an integral part of Kueez’s growth strategy.