As Head of Media, you will lead Kueez’s media buying efforts across multiple channels. You will also be responsible for building strategies, setting targets, and achieving business growth goals.
You will oversee the company’s digital ad spend across multiple platforms, managing your team to optimize campaigns and continuously improve performance.
The ideal candidate is passionate about performance marketing, thrives in a fast-paced environment, and has a strong track record of managing and optimizing successful campaigns.
Key Responsibilities:
- Lead our media buying teams across all channels.
- Develop and execute comprehensive PPC strategies across multiple paid media platforms, including Google Ads, Facebook, Outbrain, and others.
- Manage the daily routine for the PPC analyst team.
- Explore new opportunities and revenue channels.
- Utilize a ‘test and learn’ approach to all paid media activities, focusing on improving KPIs like conversions, CPA, ROAS, and other key performance metrics.
- Work closely with the creative team on campaign development, monitoring performance, and making real-time adjustments.
- Analyze and interpret complex data to present detailed performance reports, identify trends, and provide actionable insights to improve ROI.
- Stay updated on the latest industry trends, deepening your expertise in advertising methodologies and optimization tools.
- Manage relationships with media vendors, negotiate optimal rates, and secure placements for maximum exposure.
- Ensure campaigns are aligned with broader marketing goals, contributing to overall business growth.