Publishers

These Guidelines are an integral part of, and incorporated by reference into, the Publisher Agreement between the Company and Publisher (the “Agreement”). Capitalized terms used but not defined herein shall have the meanings ascribed to them in the Agreement. Publisher shall comply with these Guidelines (the “Guidelines”), as applicable. Company uses a combination of proprietary tools, third-party partners, and monitoring to review, approve, and monitor inventory quality. By using Company’s platform and services, Publisher agrees to these Guidelines, which may be updated at any time by posting notice of such changes on the Company’s website or by otherwise providing notice. Publisher understands that it is solely responsible for keeping itself updated on all applicable Guidelines. Company reserves the right to reject, suspend, or remove from its platforms any Property at its sole discretion, regardless of whether a basis for removal is listed herein. These Guidelines do not limit Company’s discretion in any way.

1. General

1.1 Publisher shall ensure that its Properties comply with all applicable laws and regulations.

1.2 Publisher shall fully comply with industry best standards and practices, including, without limitation, the standards and terms of advertising networks, affiliate networks, anti-virus and security guidelines, search engines, and browsers (“Industry Standards”).

1.3 Any action taken directly or indirectly by Publisher with respect to the IO or any part thereof shall not encourage or promote any activity, use, content, or endorsement that Company, in its sole discretion, deems to constitute Invalid Traffic, as defined in the Agreement.

1.4 Publisher must own the Properties on which Ads are served via Company’s platform or hold a valid license or have a direct contractual relationship with the owner of each such Property authorizing Publisher to serve Ads thereon. Resale of inventory from other intermediaries not approved by Company is strictly prohibited and may result in immediate termination.

1.5 Properties shall not install or transmit Malicious Code. “Malicious Code” means viruses, worms, malware, spyware, adware, time bombs, Trojan horses, drive-by download applications, or other harmful or malicious code, files, scripts, agents, or programs, including code that: (i) is intended to, or has the effect of, misappropriating, hijacking, commandeering, or disrupting access to, use of, or operation of any information, device, hardware, system, or network; or (ii) materially interferes with or disrupts End Users’ web or mobile navigation, or interferes with End Users’ control over the operating system, browser settings, browser functionality, or webpage display. All Properties must comply with the Better Ads Standards published by the Coalition for Better Ads and shall not engage in any of the “least preferred ad experiences” identified thereunder.

1.6 Publisher shall ensure that all attributes pertaining to its Properties, including referring URLs, app store identification data (app bundles, app names, store IDs, and store URLs), ad formats, positions, placements, and sizes, client characteristics (IP addresses, user agents, device IDs, visitor IDs, and geolocation data, as applicable), and supply chain data (including ads.txt, sellers.json, and SupplyChain/schain), are correct and accurate in all ad requests sent to Company’s platform.

1.7 Supply chain object (schain) declarations must accurately represent all intermediaries involved in each transaction. Companies prioritize transparency in the supply chain and strictly adheres to IAB guidance and recommendations regarding supply chain transparency.

1.8 Publisher shall comply with all applicable laws, regulations, and Industry Standards and shall not engage in any activity that harms Company’s or its Advertisers’ goodwill or reputation. Without limiting the Content Policies (Section 2), Traffic Policies (Section 3), and Implementation Policies (Section 4) below, Publisher shall not: (i) unduly interfere with an End User’s control of the End User’s computer or device, including by installing additional software, overlaying or injecting code, redirecting browser activity, or causing slow connection speeds and/or loss of Internet connectivity or functionality of other programs; (ii) involve, advertise, or distribute the Ads or any related content with P2P, adware, spyware, viruses, software, or online scripts; (iii) purchase keywords from search engines that include the trademark, service mark, or brand name of any Advertiser without Company’s prior written approval; or (iv) alter, copy, modify, sell, reuse, or divulge in any manner any Ads or ad materials provided by Company.

2. Content

2.1 All pages of the Publisher Properties must host content (slideshows, infographics, articles, videos, quizzes, etc., offering value to the reader) and have functioning navigation.

2.2 Ads must be clearly distinguishable from other content.

2.3 Publisher shall not place Ads where people are likely to accidentally click or interact with them (e.g., placing ads where people routinely click or place their fingers, such as near buttons).

2.4 Properties must not display or refer to any content that includes:

adult/sexual content/pornography.
hate/violence/discrimination (racial, ethnical or other).
defamatory, indecent, seditious, offensive, harmful content.
content infringing on any person’s right to privacy.
gambling or other restricted or regulated content.
fake news or fake information.
weapons, ammunition, drugs or drug paraphernalia, alcohol.
content targeted at minors under the age of 16 (or as otherwise determined in each End User’s applicable jurisdiction of residence).
content that is deceptive, misleading, or constitutes “clickbait” designed to trick users into taking actions under false pretenses.
content that promotes services or products designed to enable users to bypass or deceive any public or private system, regulation, or procedure (e.g., fake ID services, tools circumventing copyright protection).
content that promotes or facilitates piracy, copyright infringement, counterfeiting, or the sale of counterfeit or stolen goods.
online piracy, unauthorized file sharing, torrent sites, or peer-to-peer (P2P) file transfer applications.
content containing or distributing malicious software, spyware, adware, ransomware, or other harmful code.
content that capitalizes on or lacks reasonable sensitivity towards tragic events, including natural or human-made disasters, conflicts, or deaths.
content that promotes human trafficking, organized crime, terrorism, or facilitates fraudulent behavior.
content containing AI-generated, synthetic, or manipulated media that does not comply with applicable laws, regulations, or industry guidelines, including deepfakes and synthetic sexual content.
sites identified as Made-for-Advertising (“MFA”) by industry sources such as Jounce Media or similar services.
sites containing forums, discussion boards, chat rooms, or any content area open to public updates without adequate moderation.
sites that are under construction, parked, or pages without substantive content.
sites that redirect traffic to another site without user intent.
content promoting tobacco, nicotine products, vaping, or electronic cigarettes.
sites or apps that are not publicly available on or have been suspended from recognized and legitimate app stores (e.g., Google Play Store, Apple App Store), where applicable.
content deemed unsafe by reputable third-party malware detection, invalid traffic measurement, or disinformation identification services.

3. Traffic Policies

All impressions must be legitimate, and clicks on Ads must be genuine and made solely based on End User interest. Publisher shall comply with the following traffic policies:

3.1 Publisher shall not drive traffic to the Properties through incentivized click programs, spam email marketing, paid-to-surf, autosurf, click-exchange programs, unwanted advertisements on third-party websites, toolbars, or other unsolicited software downloads, or through pop-ups, pop-unders, forced redirects, or similar means.

3.2 Publisher must acquire traffic primarily from organic sources and shall use best efforts to ensure that none of that traffic is fraudulent or invalid. If a Publisher and/or Property exceeds an acceptable threshold of purchased or acquired traffic, or if Company’s fraud monitoring tools indicate behavior inconsistent with Industry Standards, Company reserves the right to suspend or terminate such Publisher and/or Property until the issue is resolved.

3.3 Publisher shall not provide any text in or around the ad units, or include phrases that may mislead an End User or encourage the End User to click the Ads. Ads must remain clearly distinguishable from content in accordance with Section 2.2 and must not be disguised within content or otherwise placed in a manner that makes them indistinguishable from content.

3.4 Publisher may not offer any compensation or incentivize any person in any manner to view or click on Ads. Clicks made by Publisher on its own Ads will be considered invalid.

3.5 Participation in or use of any automated click- or impression-generating tools, bots, open proxies, or software that can lead to false impressions or clicks is strictly prohibited.

3.6 Publisher may not mask or cloak the Property URL or employ any other means to obscure the true source of traffic. Ads may not be obscured or altered in any way, and Publisher may not make inventory available in double iframes.

3.7 Publisher inventory from applications, including browser plug-ins and toolbars, that insert Ads into the body of third-party or other online properties without written permission is not acceptable.

4. Implementation Policies

Publisher shall comply with the following rules regarding the placement and implementation of Ads on the Properties:

Ad Placement:

4.1 Publisher may place Ads only on Properties approved under the applicable IO and shall not place Ads in any fashion that may deceive the End User. Any revenue generated by Ads on unapproved Properties will not be paid to Publisher.

4.2 Publisher shall not sell, rent, lease, sublicense, sub-syndicate, transfer, distribute, or otherwise use or make available the ad tags, creatives, or any copies thereof to any third party.

4.3 Publisher shall not stack Ads in a manner that places advertisements on top of one another, cache or otherwise store Ads in any form or manner, or place Ads in emails or newsletters.

4.4 Publisher shall not make modifications or in any way block visitor IP addresses, referrers, or page URLs from being provided to Company.

Ad Code Manipulation:

4.5 Publisher may not alter, modify, eliminate, conceal, render inoperable, or otherwise interfere with the ad code, ad tags, source code, links, pixels, modules, or other data provided by Company or its third-party partners, including in any manner that changes the appearance of an Ad or manipulates the standard behavior, targeting, delivery, measurement, verification, or monitoring of Ads.

5. Technical

5.1 Publisher shall integrate the Ads and any related tags, pixels, or code provided by Company strictly in accordance with the technical documentation and implementation instructions provided by Company from time to time (“Documentation”). Publisher is solely responsible for ensuring that its integration conforms to the Documentation at all times.

5.2 Any errors, discrepancies, or tracking failures arising from an integration not performed in compliance with the Documentation shall be solely Publisher’s responsibility, and Publisher shall have no claims against Company in connection therewith, including with respect to any resulting loss of revenue or inaccurate reporting.

5.3 All account information, technical configurations, and details provided by Publisher must be correct, complete, and up to date, including any descriptions of inventory characteristics and related data. Misrepresentation of inventory attributes or technical configurations constitutes a material breach of these Guidelines.

5.4 Company may, from time to time, update, modify, or supplement the Documentation and technical requirements applicable to Publisher’s integration. Publisher shall implement any such updates within the timeframe specified by Company. Failure to do so may result in suspension of the affected Property until compliance is achieved.

5.5 Publisher shall ensure that its Properties and ad placements meet the minimum technical standards communicated by Company, including with respect to ad load times, viewability thresholds, and latency requirements. Company reserves the right to reject or suspend any Property or placement that does not meet those standards.

6. Enforcement

Company has the right to temporarily pause or permanently terminate monetization of any Publisher and/or Property found to be in violation of these Guidelines at any time and without prior notice. Monetization may not recommence until Company is satisfied, in its sole discretion, that the violation has been fully remedied.

Without limiting the foregoing, Company may take any of the following actions in response to a violation of these Guidelines: (a) provide a warning to Publisher; (b) restrict visibility or delivery of Ads to certain Properties; (c) suspend or terminate portions of the Services; (d) suspend or terminate Publisher’s account; (e) withhold, deduct, or claw back any payments associated with the violation; and/or (f) pursue any other remedies available under the Agreement or applicable law.

Any buyer, Advertiser, or End User may raise a concern about a Publisher or Property that may be violating these Guidelines by contacting Company at the email address designated by Company from time to time. Company will review such reports and take appropriate action at its sole discretion.

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