The ad tech landscape is changing fast - publishers are rethinking resellers, the MFA debate isn’t as black-and-white as we thought, and yield optimization myths still persist.  In this episode of Web Without Walls, Ziv Mishan (VP of Revenue at Kueez) joins Vijay(CEO at Mile), to break down what actually moves the needle in programmatic monetization. They dive into:  ✅ Why publishers fixate on unique demand—and why they shouldn't  ✅ The reseller stigma and how to measure real incremental value  ✅ The MFA classification debate—why the industry is backpedaling  ✅ How identity solutions impact publisher revenue post-cookies  ✅ The real KPI that matters (Hint: It’s NOT CPM)  ✅ Why revenue diversification is critical for publisher survival  💡 Whether you’re a publisher trying to maximize yield or an ad tech professional navigating the evolving landscape, this episode is packed with *practical insights* you don’t want to miss.